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How many and which Internet domains represent a company sufficiently?

A company should deal intensively with possible domain names - before their registration... Especially for the different products and countries in which a company wants to be active. (news.ch) / istock
A question that entrepreneurs cannot ask themselves early enough: global markets, transparent and immediate information exchange on the Internet - how do I as a company owner/representative ensure that I have registered all common domain names or top-level domains for my company? And all this without having to fight later in a costly legal dispute about the forgotten ones?
Swiss companies ideally register .ch and partly .li domains to cover their «home market». In order to be present in Europe, companies secure not only the .eu domain but also country-specific domains such as: .de (for Germany) / .at (for Austria) / .es (for Spain) etc. to cover their target markets. The domain types .com / .net / .org are again registered to be internationally present. Many public limited companies also register .ag or .gmbh to represent their own legal form.


How am I supposed to name my domain exactly?

In addition to the choice of the domain extension, the text (xyz.ch) above is also very relevant. The question certainly arises: Do I register a name with and without a hyphen (e.g. hansmuster.ag / hans-muster.ag)? Do I have to buy the second domain name from someone at a high price later, because I didn't register it myself before?

For which domain names does registration really make sense?

Many companies that operate with multi-branding strategies register the available domain names for all their product names accordingly. Especially in such situations one cannot clarify early enough which domain names can be registered at all.

Let us advise you free of charge - before you register - we will help you!

Even if you haven't yet created your own website for a product, it's still worthwhile to have a «parked» domain because you could in turn forward it to your company's main domain. So the possibilities are indeed manifold. The most important argument remains, of course, control, i.e. the right to own the registered domain. Important tips:

  1. Think Geographically:
    For which regions in the world do I need corresponding domain extensions?
  2. Under which name variants are potential customers most likely to «google» my company or products on the Internet - accordingly, I ensure the registration of these variants.
  3. Generally important:
  4. There are very restrictive registration regulations for some top-level domains. In any case, it is advisable to obtain information on registration conditions after selecting the top-level domains to be registered (e.g. .eu or .de domains = registration subject to conditions).

Let us advise you free of charge - before you register - we will help you!


published: Thursday, May 22, 2014 / 9:52 AM , updated: Tuesday, October 16, 2018 / 5:27 PM

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