domains.ch - Blog
How many and which Internet domains represent a company sufficiently?
How am I supposed to name my domain exactly?
In addition to the choice of the domain extension, the text (xyz.ch) above is also very relevant. The question certainly arises: Do I register a name with and without a hyphen (e.g. hansmuster.ag / hans-muster.ag)? Do I have to buy the second domain name from someone at a high price later, because I didn't register it myself before?
For which domain names does registration really make sense?
Many companies that operate with multi-branding strategies register the available domain names for all their product names accordingly. Especially in such situations one cannot clarify early enough which domain names can be registered at all.
Even if you haven't yet created your own website for a product, it's still worthwhile to have a «parked» domain because you could in turn forward it to your company's main domain. So the possibilities are indeed manifold. The most important argument remains, of course, control, i.e. the right to own the registered domain.
For which regions in the world do I need corresponding domain extensions?
- Under which name variants are potential customers most likely to «google» my company or products on the Internet - accordingly, I ensure the registration of these variants.
- Generally important: There are very restrictive registration regulations for some top-level domains. In any case, it is advisable to obtain information on registration conditions after selecting the top-level domains to be registered (e.g. .eu or .de domains = registration subject to conditions).
published: Thursday, May 22, 2014 / 9:52 AM , updated: Tuesday, October 16, 2018 / 5:27 PM